Leanne Faye 

0327020

Project 3

Instructions

Project 3: 20%

The Brief

Positioning: Naming, big idea, tone and manner

Duration of Assignment

Week 1 – 6

Deadline

Week 6 

Description

Based on the understanding of Project 1 & 2, is time to create your own brand.

To be able to articulate the brand by writing a description and concept of logo, and a set of mood boards is well presented to showcase the tone and manner of your brand.

Requirements / Submission

Creative brief & mood boards

Objective

To gain knowledge on how to present an proposal