Project 1A: 10%

The Brief
Presentation

Duration of Assignment
Week 1 – 2

Deadline 
Week 2

Description
The presentation must be easy to understand, clean, clear and concise.
Presentation will be organised individually.

What is brand?
What is brand identity?
What is branding?
Please research and come out your very own definition.

Brandmark categories & Branding Identity Ideals
Please research and analyze a well-established brand (Coca-Cola, Starbucks, Dell, etc) as case study, identify the type of logo and explain the brand identity ideals.

When a logo is understood, it is the fastest way to communicate a brand's purpose.
And the best identities advance a brand.

Requirements / Submission 
15 minutes presentation with a compilation of research results & case studies

Objective
The understanding of brand, brand identity & branding