Leanne Faye
s3701207
Assessment: Illustration

Instructions
Illustration: 33.3%

The Project Brief

PART 1
New Academic Street Location Drawing:
This activity involves reflecting on the life of the RMIT New Academic Street.
Your engagement and exploration within this environment is crucial.

Deliverables
A series of drawings that explores space, place and the social uses of space.
A printed outcome of this drawing series in a reduced scale to test how your illustrations function in various visual outcomes.
This activity will contribute to further workshops.

Suggested Approaches To Responding To The New Academic Street
Be aware of the mood of your chosen area and think about what medium and drawing application best suits your ideas about the space.

> Should you be working in sketch form or rendering your responses tonally?
> Do you want to think about the space in a storyboarded way?
> How does perpective function in the way that you represent your space?
> Where is your eye level in relation to viewing this world?

Key concepts/words
Place, Purpose, Self, Other, Visual Representation, Drawing, Imagination, Experimentation, Form.

PART 2

Silhouettes, Portraiture and Narration

Create a personality and articulate the context they inhabit.

Deliverables

1. a silhouette that explores portraiture and narration

2. a printout of your final silhouette on A4 paper, including a short rationale

A printed outcome of this drawing series in a reduced scale to test how your illustrations function in various outcomes. This activity will contribute to the following workshop.

Experimentation with the silhouette

Explore portraiture and narration through cutting, tearing and possibly using a variety of flat coloured surfaces to form a story.

Think of the relationship between the silhouetted elements and how they are framed within the shape of the page.

Who is the personality or identity you are creating?

In what way do their features and shaped articulate their personality?

Draw a projected profile onto black paper before cutting and focus on articulating the shapes of edges to form the silhouette. To see your edges being clearly cut, place the cut paper over a contrasting colour or plain white at regular intervals.

Are they good, evil, benign, powerful, fashionable, grotesque or cool?

What is your personality doing or communicating?

For example: love, forgiveness, anger, power, playfulness or spontaneity.

Key concepts/words

Narrative, Expression, Self, Other, Visual Representation, Portrait, Play, Identity, Personality, Object, Symbolism.

PART 3

Final Presentation Slides

Leanne Faye
s3701207
Assessment: Typography Expression & Essence

Instructions
Typography: 33.3%

The Project Brief

PART 1

Allocated statement:

Assessment Criteria
Communicate – Communicative Clarity, Analysis (written), Class Discussion.
Create – Typographic Concept, Technical Crafting.

PART 2

Creative Development
Think
You are to pick the key word/s from the same statement allocated from Part 1 and analyse the typographic essence of the individual letters.
Take the letter apart right up to the point where it is about o become unreadable.

Here are some questions to begin this process:
> What are the unique structural features of these letterforms?
> At what precise point do these letters cease to be communicative? How does this differ from letter to letter?

Fonts
You will be provided with a choice of three serif and three sans fonts (all available in Typekit). See the font selection sheet.

Parameters
> No pictorial elements / imagery allowed
> Black and White only. No colour.

Analysis
Write a 50–100 word analysis of your typographic concept.
Cite material from lectures or other references using the proper typographic terminologies.

Readings (and viewings) 2 (To be discussed in the third class)

Experimental Typography – Whatever that means https://www.typotheque.com/articles/experimental_typography_whatever_that_means

Helvetica (2007 Documentary) available for free to all students through lynda.com

It is important that you read the article (accessed by the above link) and the documentary film Helvetica as we will be discussing these in class. And yes, these discussions fall under the assessment criteria of 'analysis' – the ability to be able to articulate arguments and speculation around design. So while you're reading and watching, write down any questions or notes. Don't be afraid of being argumentative or provocative – in fact, that is to be encouraged!

Assessment Criteria
Communicate – Communicative Clarity, Analysis (written), Class Discussion.
Create – Typographic Concept, Technical Crafting.


Final Presentation Slides

Leanne Faye
s3701207
Assessment: Photography

Instructions
Photography: 33.3%

The Project Brief
Photograph a 3D object or folio piece with strong or interesting design features.
Line – Shape – Form – Texture – Colour. Use a background of suitable size and colour to
compliment your subject. Control the light for best effect on your subject.

Photo #1 Overall shot of the object. Must be a horizontal shot and all of the object infocus (wide depth of field).
Photo #2* Show a different angle or function or scale or use of the object. Utilise creative
camera skills. Eg. Depth of Field or Movement.
Photo #3* Close up/macro of a distinguishing design feature or detail.