Leanne Faye 

0327020

Project 2

Instructions

Project 2: 20%

The Brief

Logo sketches

Duration of Assignment

Week 1 – 6 

Deadline

Week 6

Description

Based on your given brand names, please develop a minimum of 20 logo sketches weekly, the sketches must be clean, clear and concise.

— The more the merrier

Rules for the ideation & sketching process

1. Off your laptop.

2. Weird, wild, wacky and off the wall ideas are welcome.

3. Negativity is not welcome.

4. Build on ideas. Don't shoot them down.

5. All ideas are welcome and respected.

6. Do not censor yourself. Just say it.

7. No interruptions from outside allowed (That includes cell phones).

8. Take a short break every hour.

Requirements / Submission

A4 blank paper & paper with grid

Objective

To gain knowledge on how a logo is developed & crafted