Advertising Principles & Practice | Compilation & Reflection

by - December 03, 2017

1/9/17 (Week 1) - 4/12/17 (Week 14)
Leanne Faye 0327020
Advertising Principles & Practice
Final Submissions

Instructions

Exercises
Project 1
Project 2
Final Project


Submissions 
Exercises
Week 2



Week 3



Week 4



Week 5



Week 6



Week 7



Week 8






Project 1





Project 2





Final Project
Visuals





Social Media
Facebook

Instagram

Twitter

Pinterest

Overlay 
From top right (horizontally): Dropbox, Google Doc, Skype, Wikipedia.

Spotify



Stimulation
Social Media

On screen

On screen (Twitter)



Final Reflection

Through out this module, I have learned so much especially during the last quarter of this semester. The last quarter begin with finalizing and digitizing our ideas. I was able to learn ways and techniques in using softwares like Illustrator and Photoshop to create mock-ups of an advertisement. Besides that,we were able to cover on many chapters and lectures during the semester, like economical ethical and political factors in advertising, choice on media, the 5Ms in developing media strategy and many more. It was very helpful to learn from my peers and lecturers, especially on how to develop better ideas. I like the in-class challenges that we do because that is the only time we get to work in groups and I find that we do work better as a class when there's teamwork involved.

There were many different strategies we used throughout the course, I think the one that helped me the most was the weekly forum questions. It's just a good way to get things stuck in your memory where you can't forget them. It has also trained us to be more critical and analytical in our attitude towards work. Although I still have a lot to learn and a lot to improve on, but I know that course did and will definitely benefit me in my future endeavors.







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