Commemoration (a series of stamps)
Illustrate a set of 4 stamps commemorating an individual, organisation
or historical event of your choice.

The sequential visual narrative is a key element in the success of your
stamps. Although each stamp needs to work on an individual level, the
four stamps also have to work together to create a series that tells a
story about your subject matter.

To support the visual narrative, incorporate a short (100 word) written
explanation of the individual, organisation or event you have chosen to
commemorate, celebrate and recognise.

As you work through this brief, continually test your imagery at a small
scale. Gain an understanding of the scale you will need to employ to
create the original artwork, for this illustration work to reproduce
successfully at postage stamp size. This is going to vary for the
individual, depending upon the sort of imagery you make.

Deliverables
set of 4 stamps and 100 word rationale (designed on one page)
each stamp must include the word Australia and $1
submit your back-up work along with any relevant research material
upload your project to Canvas as a multi-page pdf
Due Dates
week 4 | week 8 | week 12
upload to Canvas for online assessment

A proverb is a short sentence based on long experience.

Creative Development 
Think
You will be provided with a statement (see above) that you have to typographically interpret in an expressive manner. Think about what exactly is being said.

Fonts
You will be provided with a choice of three serif and three sans fonts (all available in Typekit). See the font selection.
Typographic treatment will be paramount so requisite care and effort in font selection and/or modification will be a factor.

Parameters 
> Keep the typographic design concept as simple and succinct as possible.
> Let the concept drive the design, not the other way around.
> Minimise the number of typefaces used.
> Do not be afraid of simplicity.
> No pictorial elements / imagery allowed
> Black and White only. No colour.

Format 
A3 in dimensions (420 x 297mms). Either horizontal or vertical.
Give consideration as to the composition within this space.

Analysis 
Write a 50–100 word analysis of your typographic concept.
Cite material from lectures or other references using proper typographic terminologies.

Readings/Viewings 1 (To be discussed in the second class) 
https://www.typotheque.com/articles/conceptual_type
https://www.typotheque.com/articles/we_dont_need_new_fonts

(Links to an external site.)

It is important that you read the articles (accessed by the above links) as we will be discussing it in class. And yes, these discussions fall under the assessment criteria of 'analysis' – the ability to be able to articulate arguments and speculation around design. So while you're reading, write down any questions or notes. Don't be afraid of being argumentative or provocative – in fact, that is to be encouraged!

1/11/17 - 6/12/17
Week 9 - Week 14

Leanne Faye 0327020
Publishing 1: Print Media
Final Project & Portfolio (40%)









Research on Magazine Layout.
Beginnings of print magazines
First publication, which could be called a magazine, was the German Erbauliche Monaths Unterredungen, released in the year 1663. It was a literary and philosophical edition and after it was launched several periodicals with very similar topics were published, and were intended for an intellectual audience.

Thematic scope was very narrow, and it was mainly written by one author. A publication similar to today’s magazines (various themes and several authors) appeared in the year 1672, when French author Jean Donneau de Vize created Le Mercure Galant. It combines topics from court events, theater and literature, and this magazine concept was copied throughout Europe. The first women’s magazine, Ladie’s Mercury, was launched in London in the year 1693. Of course, these publications in their beginnings were called periodicals.

Name “magazine” appeared in the year 1731 with the occurrence of the Gentleman’s Magazine. The name magazine, which comes from the Arabic word which means the warehouse, and was used for describing the place which deposits large quantity of various goods, while the analogy used to describe a book that contained many useful information for travelers and sailors.

The success of the magazine was great, but the costs of every issue were even higher. Printing cost was high, and the number of printed copies could not be greater than one hundred thousand, because it was technically impossible to squeeze a larger amount of paper through the machine. Distribution was also a big problem because it was difficult to move large quantities of magazines at great distances.

First Ad Pages
In the mid 19th century readers were not only the rich ones and magazines become available to the middle class. This was beginning for the first family magazines, such as, Dickens Household Words. During the 19th century, increasing attempts was made to cut the price of the magazines. At this time the first ads appeared, but not much because the ads were loaded with special tax, all up to 1853.

After the repeal of the tax, number of ads did not increase since many publishers avoided this type of income (Readers Digest magazine did not publish ads until 1955). In the late 19th century and with the invention of the rotary press, the number of printed copies increases, and the price of the issue is reduced and thus we enter the century, that will mark the development of the magazines as one of the world’s leading media.

With technological progress, increased circulation, and increasing use of images, magazines are becoming increasingly attractive to advertisers. The first advertising agency was established in 1890 and from that point on advertising started to flourish.

Rise of Magazines
In the early 20th century appears one of the most important icons in the world of publishing, William Randolph Hearst. As the owner of several newspapers across America, he engages in a merciless battle for readers with his mentor, Joseph Pulitzer. During the Cuban War for Independence, Hearst and Pulitzer published in their newspapers images of tortured and starving Cuban troops. At this moment arises the term yellow journalism, which marks the sensationalist approach to the presentation of events.

Hearst expanded his empire to magazine publishing starting with the famous Good Housekeeping, National Geographic and Harper’s Bazaar. Besides Hearst’s magazines, some other important publications appear such as Conde Nast’s Vogue, Vanity Fair and news magazine Time, whose starter Henry Luce is still considered the most influential publisher in history.

Although Luce launched Time, he was not a visionary and he did not guide the magazine. He actually stole the idea for the first political weekly from his colleague at Yale, Britton Hadden.

Hadden was responsible for conceiving the concept of the political news magazine, and he as the editor of the Time, formed personality of the magazine, gained loyal readers, and brought the financial profit to the company. The same company will issue several well-known magazines such as Life, Sports Illustrated and Money.


Research on Rococo.
Key Date: 1600-1800
Rococo, less commonly roccoco, or "Late Baroque", is an early to late 18th-century French artistic movement and style, affecting many aspects of the arts including painting, sculpture, architecture, interior design, decoration, literature, music, and theatre. It developed in the early 18th century in Paris, France as a reaction against the grandeur, symmetry, and strict regulations of the previous Baroque architectural style, especially of the Palace of Versailles, until it was redone. Rococo artists and architects used a more jocular, florid, and graceful approach to the Baroque. Their style was ornate and used light colours, asymmetrical designs, curves, and gold.

Rococo is a portmanteau word combining both “rocaille” (French for “shell”) and “barocco”, Italian for Baroque, the art style preceding the Rococo period. Rococo art extensively feature shell-shaped curves and wave-like motifs, particularly in its sumptuous furniture design and interior décor.

Rococo furniture and architecture was defined by a move away from the austere religious symmetrical designs of the Baroque. Instead, they focused on secular, more light-hearted, asymmetrical design, while continuing the Baroque penchant for decorative flair. In art, light colors, curvaceous forms and graceful lines became characteristic of the Rococo movement. Canvases were adorned with cherubs and myths of love, while keeping with the jocular trend of the period, portraiture was also popular. The Rococo artists moved away from the intense dramatics of the Baroque period and became more playful in their works. Although many artists flourished during the Rococo Movement, the most renowned are François Boucher, Jeane Antoine Watteau and Jean-Honoré Fragonard.

Rococo Art
Rococo Architecture
 2nd draft (thumbnail)