Leanne Faye
0327020
Project 4a
Instructions
Project 4A: 20%
The Brief
Brand Identity
Duration of Assignment
Week 7 – 13
Deadline
Week 12: Brand book, Stationery package & Application
Week 13: Introduction of brand story
Description
Based on Project 3, to create a brand identity which is reflective of your brand.
To design a logo and cohesive design a stationery package and applications
Requirements / Submission
1. Brand book – Brand Identity Guidelines (Mock-up: Book, booklet, poster, etc)
2. Stationery package (Mock-up: Name card, letterhead & envelope)
3. 1 Application (Mock-up: Invitation card, ticket, etc.)
4. Introduction of brand story (10 ~ 30 seconds .gif)
Objective
To gain knowledge on how to create a brand identity
Final Mock-ups
Brand Book
Logotype
Black
Yellow
Logotype Construction
Logo
Regular use
Administrative use
Client use
Logo Construction
Primary Colours
Secondary Colours
Pantone Colours
Supergraphics
Iconographics
2. Stationery package
Name Card
Front
Back
Letterhead
Front
Back
Envelope
Front
Back
3. 1 Application
Prescription Pad
Folder
Front
Back
4. Introduction of brand story
Gif
Photographs
1. Brand book – Brand Identity GuidelinesBrand Book
Cover
Page 4-5
Page 6-7
Page 8-9
Page 10-11
Page 12-13
Page 14-15
Page 16-17
Page 18-19
Page 20-21
Page 22-23
Page 24-25
Page 26-27
Page 28-29
Page 30-31
Page 32-33
Name Card
Letterhead
Front
Back
Envelope
3. 1 Application
Prescription Pad
Folder
Outside
Inside
Compilation
Progression (Fails)
1. Brand book – Brand Identity GuidelinesBrand Book
2. Stationery package
Name Card
Front
Back
Letterhead
Envelope
Front
Back
3. 1 Application
Prescription Pad
Folder
Front
Back
Front
Back
