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Leanne Faye
s3701207
Brief 1: Manifesto

Instructions
Manifesto: 10%

The Project Brief
Defining The Business:
- team collaboration
- plus individual action

Planning and Outlining Studio Practice:
- this studio's practice
- your personal practices
- objectives to achieve through the studio

Document Purpose:
- To establish from the outset a clear set of aims/goals that is defined by you, to be monitored and reviewed by you during the term/timeframe of the operating studio.
- This consolidates both for you and in you, a strong/real sense of purpose.
- It's about you being accountable and responsible for yourself.

Requirement
You will develop and present a written document to be presented as an e-document, plus as a hardcopy. Defining the business presentations submission & team review - week 3 : start of session 6 *wednesday 14 march

Foundation topics: *should be considered and can be included in document

PERSONAL REASONS
1. Why did you choose this studio option? - what were the reasons?
2. What is the single project/piece of creative work that you ever created that you are most proud of and list the reasons.

PERSONAL GOALS
3. Make a list of the objectives you want to achieve through this studio.
4. What is the primary objective you want to achieve through this studio?
5. How much initiative and responsibilities are you wanting to take: 25%? 50%? 75%? 100%?

EXPERIENCES
6. What experience do you want to be included in this studio?

SKILLS
7. What skills do you want to further develop with this studio?
8. What new skills do you want to develop with this studio?

STUDIO MODEL PRACTICE
9. How much of the timetabled studio sessions do you want devoted to: a collaborative and shared? individual and independent?
10. How do you want this studio to operate?
11. How do you want this studio team to operate as a collective?
12. What do/ will you bring to the team?

YOUR FUTURE PRACTICE
13. What area of industry do you want to orient yourself towards?
14. What nature of work do you want to do?

Manifesto Statement Examples:
- Never follow anyone's shadows and make your own way.
- Be ambitious, challenge your inner creativity.
- be unapolagetically different.
- Strive to obliterate the bottom jenga block of expectation.
- Wake up, kick arse, be rad, repeat.
- Do not be stressed, managing our time correctly.
- Be critical, strategic, be creative thinkers.
- Learn how to unlearn a system, a framework or process.
- Magnify your unique personality and celebrate them through your creations.

Statements

This Studio's Manifesto Statements:
- Think like a professional, always a student.
- We are fearless explorers seeking out new horizons.
- As we challenge ourselves to shape the future, we shall not fail to remember the foundation in which we were shaped upon.
- Have a heartbeat.
- There is no fucking limit to creativity.
- Put your force wisely.
- Connected in the circle of sharing.

My objectives of what I vision to achieve through this studio is:
- Design is the future and I want to be a part of that.
- I am going to explore the endless possibilities.
- I am going to design useful things.
- I am going to be honest to myself about my skill levels and area of expertise.
- I am going to evaluate sustainable alternatives in design solutions.
- I am going to learn to manage my time effectively and efficiently.
- I am going to give in 100% of initiative and responsibility in my own work.

My Personal Manifesto:
- Be passionate. Think tactically.
- Kill off platitudes.
- Allow yourself to be guided by curiosity and delight.
- Honor our differences.
- Commit to integrity.
- Be intentional in thoughts and actions.
- We are more capable than we think.
- We live and breathe creativity.


Final Document





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Leanne Faye
s3701207
Assessment: Illustration

Instructions
Illustration: 33.3%

The Project Brief
PART 1
New Academic Street Location Drawing:
This activity involves reflecting on the life of the RMIT New Academic Street.
Your engagement and exploration within this environment is crucial.

Deliverables
A series of drawings that explores space, place and the social uses of space.
A printed outcome of this drawing series in a reduced scale to test how your illustrations function in various visual outcomes.
This activity will contribute to further workshops.
Suggested Approaches To Responding To The New Academic Street
Be aware of the mood of your chosen area and think about what medium and drawing application best suits your ideas about the space.

> Should you be working in sketch form or rendering your responses tonally?
> Do you want to think about the space in a storyboarded way?
> How does perpective function in the way that you represent your space?
> Where is your eye level in relation to viewing this world?
Key concepts/words
Place, Purpose, Self, Other, Visual Representation, Drawing, Imagination, Experimentation, Form.

PART 2
Silhouettes, Portraiture and Narration
Create a personality and articulate the context they inhabit.

Deliverables
1. a silhouette that explores portraiture and narration
2. a printout of your final silhouette on A4 paper, including a short rationale

A printed outcome of this drawing series in a reduced scale to test how your illustrations function in various outcomes. This activity will contribute to the following workshop.

Experimentation with the silhouette
Explore portraiture and narration through cutting, tearing and possibly using a variety of flat coloured surfaces to form a story.

Think of the relationship between the silhouetted elements and how they are framed within the shape of the page.

Who is the personality or identity you are creating?
In what way do their features and shaped articulate their personality?

Draw a projected profile onto black paper before cutting and focus on articulating the shapes of edges to form the silhouette. To see your edges being clearly cut, place the cut paper over a contrasting colour or plain white at regular intervals.

Are they good, evil, benign, powerful, fashionable, grotesque or cool?

What is your personality doing or communicating?
For example: love, forgiveness, anger, power, playfulness or spontaneity.

Key concepts/words
Narrative, Expression, Self, Other, Visual Representation, Portrait, Play, Identity, Personality, Object, Symbolism.

PART 3
Commemoration (a series of stamps)

Illustrate a set of 4 stamps commemorating an individual, organisation
or historical event of your choice.

The sequential visual narrative is a key element in the success of your
stamps. Although each stamp needs to work on an individual level, the
four stamps also have to work together to create a series that tells a
story about your subject matter.

To support the visual narrative, incorporate a short (100 word) written
explanation of the individual, organisation or event you have chosen to
commemorate, celebrate and recognise.

As you work through this brief, continually test your imagery at a small
scale. Gain an understanding of the scale you will need to employ to
create the original artwork, for this illustration work to reproduce
successfully at postage stamp size. This is going to vary for the
individual, depending upon the sort of imagery you make.

Research & Knowledge
Investigate illustration mediums, including conventional
and non-conventional approaches

Plan
integrate a broad and deep range of illustration and design skills for
professional and creative problem solving

Create
explore design practice using illustration

Deliverables
set of 4 stamps and 100 word rationale (designed on one page)
each stamp must include the word Australia and $1
submit your back-up work along with any relevant research material
upload your project to Canvas as a multi-page pdf

Due Dates
week 4 | week 8 | week 12
upload to Canvas for online assessment


Final Presentation Slides




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Leanne Faye
s3701207
Assessment: Typography Expression & Essence

Instructions
Typography: 33.3%

The Project Brief
PART 1
Allocated statement:
A proverb is a short sentence based on long experience.

Creative Development 
Think
You will be provided with a statement (see above) that you have to typographically interpret in an expressive manner. Think about what exactly is being said.

Fonts
You will be provided with a choice of three serif and three sans fonts (all available in Typekit). See the font selection.
Typographic treatment will be paramount so requisite care and effort in font selection and/or modification will be a factor.

Parameters 
> Keep the typographic design concept as simple and succinct as possible.
> Let the concept drive the design, not the other way around.
> Minimise the number of typefaces used.
> Do not be afraid of simplicity.
> No pictorial elements / imagery allowed
> Black and White only. No colour.

Format 
A3 in dimensions (420 x 297mms). Either horizontal or vertical.
Give consideration as to the composition within this space.

Analysis 
Write a 50–100 word analysis of your typographic concept.
Cite material from lectures or other references using proper typographic terminologies.

Readings/Viewings 1 (To be discussed in the second class) 
https://www.typotheque.com/articles/conceptual_type
https://www.typotheque.com/articles/we_dont_need_new_fonts

(Links to an external site.)

It is important that you read the articles (accessed by the above links) as we will be discussing it in class. And yes, these discussions fall under the assessment criteria of 'analysis' – the ability to be able to articulate arguments and speculation around design. So while you're reading, write down any questions or notes. Don't be afraid of being argumentative or provocative – in fact, that is to be encouraged!

Assessment Criteria
Communicate – Communicative Clarity, Analysis (written), Class Discussion.
Create – Typographic Concept, Technical Crafting.

PART 2

Creative Development
Think
You are to pick the key word/s from the same statement allocated from Part 1 and analyse the typographic essence of the individual letters.
Take the letter apart right up to the point where it is about o become unreadable.

Here are some questions to begin this process:
> What are the unique structural features of these letterforms?
> At what precise point do these letters cease to be communicative? How does this differ from letter to letter?

Fonts
You will be provided with a choice of three serif and three sans fonts (all available in Typekit). See the font selection sheet.

Parameters
> No pictorial elements / imagery allowed
> Black and White only. No colour.

Analysis
Write a 50–100 word analysis of your typographic concept.
Cite material from lectures or other references using the proper typographic terminologies.

Readings (and viewings) 2 (To be discussed in the third class)

Experimental Typography – Whatever that means https://www.typotheque.com/articles/experimental_typography_whatever_that_means

Helvetica (2007 Documentary) available for free to all students through lynda.com

It is important that you read the article (accessed by the above link) and the documentary film Helvetica as we will be discussing these in class. And yes, these discussions fall under the assessment criteria of 'analysis' – the ability to be able to articulate arguments and speculation around design. So while you're reading and watching, write down any questions or notes. Don't be afraid of being argumentative or provocative – in fact, that is to be encouraged!

Assessment Criteria
Communicate – Communicative Clarity, Analysis (written), Class Discussion.
Create – Typographic Concept, Technical Crafting.


Final Presentation Slides





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Leanne Faye
s3701207
Assessment: Photography

Instructions

Photography: 33.3%

The Project Brief
Photograph a 3D object or folio piece with strong or interesting design features.
Line – Shape – Form – Texture – Colour. Use a background of suitable size and colour to
compliment your subject. Control the light for best effect on your subject.

Photo #1 Overall shot of the object. Must be a horizontal shot and all of the object infocus (wide depth of field).
Photo #2* Show a different angle or function or scale or use of the object. Utilise creative
camera skills. Eg. Depth of Field or Movement.
Photo #3* Close up/macro of a distinguishing design feature or detail.

*Include at least one Vertical image.

Students to provide:
• 3D object with strong or interesting design features. Avoid jewellery (too small) or
glassware or reflective surfaces.
• Suitable background (suggest A2 card in a colour to compliment your subject)
• Accessories to compliment the object and/or show scale.
• A laptop with Lightroom and/or usb to download final images onto.
The Aim
To provide students with the skills and understanding of basic photographic
principles to competently and creatively photograph work for their folio.
Final Presentation
A4 PDF presentation of final images (save for screen viewing). Include
the following:

Title page with Student number, name and name of project. (Images optional. Possibly a
headshot of yourself. Design to taste)

Photo #1. Annotate the design features of your object (eg. Line, Shape, Form, Colour, Texture)
and why you chose your background colour. Include exposure information (ISO, Aperture,
Shutter Speed)

Photo #2. List technical details. Camera make and model, Lens, ISO, Aperture (f stop), Shutter
speed, White Balance, Focal Length.

Photo #3: List technical details. Camera make and model, Lens, ISO, Aperture (f stop), Shutter
speed, White Balance, Focal Length.

Dot point summary of what you learnt in the process and/or any difficulties you had or what
you might do differently in future. Possibly include other photos to show process.
Final PDF to be uploaded to Canvas and presented in class on last day.
Bring to class a copy of your PDF on a USB stick.
Follow file naming protocol. ‘surname_firstname_GRAP2257_photography’
Due: Week 4 (last class) of module.


Final Presentation Slides






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