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23/5/2017 Week 8 - 6/6/2017 Week 10
Leanne Faye 0327020
Typography
Project 2 - Font Design





Lectures:


23/5/2017 Week 8
This week was the brief of this project 2. We were asked to look through the list of Adobe Font Folio. Choose something relatively doable and feasible.  Download the font and print it out. Study and learn the minor intricacies. Understand anatomies of the chose font. On a A4 graph paper, start by sketching and try out different pen and sketch crucial letters like capitals, small letters or example, "o" or "A". We should explore uppercase, lowercase and punctuation.

30/5/2017 Week 9
This week, there wasn't any lecture. We showed Mr. Vinod and Mr Shamsul our sketches, then proceeded to digitizing the font in Adobe Illustrator. We were expected to finish digitizing and also make sure we had the FontLab Studio software before the next week. 


6/6/2017 Week 10
In this week's class, Mr. Vinod gave a brief lecture on how to use FontLab by demonstrating it to us. Start by merging shapes and outlining strokes, then measure our ascender & descender height and cap height. After that, we need to copy and paste the respective alphabets, numbers and punctuations from AI to FontLab. After that's done, we can start adjusting the kernings by opening window < new metrics window. Then, adjust with the words displaying "the quick brown for jumps over the lazy dog" and moving on to capital letters, numbers and punctuations. Last step is to name the font and generate then print using a PC computer.

13/6/2017 Week 11
This week is the last week to work on this project. We made final adjustments for the kernings and strokes until it was approved. Lastly, naming our font and generate it. We printed it out in the ICT room and showed Mr. Vinod the final piece. For this week's lecture, we attended a talk by a guest speaker, Kek Feng Lee, to hear him share about his experience. He is a graphic designer and an ex-student at MIA (Malaysian Institute of Art). He is from Melaka and he practices Kung Fu when he was younger before an accident happened and he had to stop. Slowly, he began having interest in art and photography and his career developed from there. He is now based in Netherlands and has done many exhibition all around the globe, in places like Taiwan, Hong Kong, London, Paris and many more. Kek feng has worked with so many events like, NEMO Science Museum, Dongseo University (DSU), Holland Japanese Film Festival and many more. Not to mention, he showed us his processes on how he arrived to the final logo design for NEMO Science Museum, from initial skteches to animation and to the application of the logo.




Instructions:

Project 2 (20%) 
The Brief
Font Design. 

Duration of Assignment 
2 Weeks (Briefing on week 8) 

Deadline 
Week 10 (30 May 2017) 

Description 
You will be expected to design a font of 27 western alphabets along with punctuation marks. To begin with choose an existing font design that adheres to the direction that you would like to head in. Study the font carefully by analysing its anatomical parts. Identify a Form (Basic shapes i.e., Square, Circle, Triangle) this shall be the starting point of your designs. You may also choose shapes that you see around you or that you like (i.e. an arrow, a face, a building, etc). One of these shapes will form the basis of your font design. Your font can be designed to also fulfill a specific need. Start with rough sketches and upon approval begin digitization of the drawings—software for digitization shall be determined in class. Artworks shall be printed out for critique sessions followed by refinements. If time permits we shall generate the font for actual use. 

Requirements 
The student must utilise the accumulated knowledge from the exercises, lectures and from their own reading (library books and online sources) to guide them and inform them in their decisions. The student must document the process (sketches, trial and errors) in their eporfolio and hardcopy portfolio. The student will be expected to submit the final mock-up in the hardcopy portfolio and the softcopy PDF (and or JPEG) uploaded or embedded unto the eportfolio. Create a separate folder in your Google Drive and store all files, artifacts, project submissions, etc. here. Ensure all items are logically and chronologically ordered, labelled and dated. 

Submission 
1. All gathered information (failures, successes, epiphanies, sketches, visual research, printouts, websites, images, charts, etc.) documented logically and chronologically in the A4 Clear Sheet hardcopy portfolio. The works labelled and dated. 
2. All gathered information (failures, successes, epiphanies, sketches, visual research, printouts, websites, images, charts, etc.) documented logically and chronologically in the eportfolio for the duration of the project in one post. 
3. Images of all the designed alphabets or glyphs on one A3 printed and uploaded. 
4. All the glyphs transferred to the determined software, formatted for the purpose of generation. 

Objectives 
1. To develop students ability to construct a readable and legible font. 
2. To develop students ability to design a font with consistent characteristics. 
3. To allow students to experience the various phases of font design.




Project 2: Font Design
Typeface chosen
Font chosen from Adobe Font Folio - Helvetica Neue Lt Std Med Ext

Anatomy of Helvetica.
Online reference (Source: http://www.appstate.edu/~shugar/helvetica/Helvetica.html)


Classification of Helvetica.
Online reference (Source: http://cargocollective.com/fontsareyourfriends/Helvetica)

Grids showing same squared-rounds and horizontal finials.
Online reference (Source: http://cargocollective.com/fontsareyourfriends/Helvetica)

Grids showing vertical stress of the sides and the horizontal finials.
Online reference (Source: http://cargocollective.com/fontsareyourfriends/Helvetica)


Helvetica in different weights.
Online reference (Source: http://www.thisbloglife.com/2017/02/helvetica-still-pulling-its-weights/)

Seeing the negative space.
Online reference (Source: http://cargocollective.com/fontsareyourfriends/Helvetica)

Helvetica in comparison to Arial.
Online reference (Source: http://lm-burns1114-dp.blogspot.my/2012/11/typography-task-helvetica-vs-optima.html)

Helvetica in comparison to Futura, Franklin Gothic Condensed, Reykjavik, 
Clarendon, Platino and Garamond. 
Book reference (Source: Krause, J. Visual Design. USA: Pearson. 2015)


Sketches on graph paper

Alphabet A-S, Capital Letters.

Alphabet a-s, Small Letters.

Punctuations & Numbers.


Screenshots of Adobe Illustrator File

Final Digital Font in Adobe Illustrator 

Final Digital Font in Adobe Illustrator (with grids)

Before receiving feedback for amendments

Initial design of capital letter "M" 
(Error because Mr. Vinod said it looks out of place)


Screenshots of  FontLab Studio

Digital Font in FontLab Studio


Final Outcome

"Helvete"





Feedback:
30/5/2017 Week 9
Mr. Vinod told me digitize it and also to research on Phil Baines because my font design has some similarities with Baines's font. The choice of font is good. 

6/6/2017 Week 10
Small letters 'n' and 'm' were too condensed. Small letter 'a' should be thicker. 'W' looks a bit weird and should be joint instead of separating the strokes. The rest are fine.

13/6/2017 Week 11
The "w" strokes are not all the same, so make amendments to that. Make the last stroke thinner so that it would optically look balanced. Other than that, the rest are good and well-balanced.





Reflection: 
Experience
At the start of this project, I started by listing out a few fonts from Adobe Font Folio. I started researching about the few chosen fonts, which are Myriad, Maven Pro, Frutiger and Helvetica. After understanding some basic classification of the four fonts, I decided to go with Helvetica because it's one of the most popular sans serif typeface. Not everyone likes it because it is everywhere you look, in shops signs, clothing label, corporate logo and many other more.

From my research, many fonts are based and derived from Helvetica for different purpose and have clearly different designs. Everyone was modifying Helvetica with funky curls, mixed-case and effects. To understand more about this iconic font, I've decided to choose this typeface.

Helvetica has slipped into the role of "default typeface" for so many printers and signmakers because the nature of the font is clean, meticulous and grid-centric which increases legibility. For this particular reason, it has, sort of, inspired me to design a font proving that we don't need a complete letterform for a letter to be legible.

Second step is sketching, I started by drawing lines and grids on graph paper. We were told to sketch out crucial alphabets like capitals, small letters or example, "o" or "A". We should explore uppercase, lowercase and punctuation. After Mr. Vinod's approval, I started digitizing the font by scanning my sketch into Adobe Illustrator. I dragged grids to indicate the ascender height, cap height, median, baseline and descender height before tracing.

After completing the tracing,  I went ahead and transferred it to FontLab Studio. I adjusted the kernings and letterspacing then showed Mr. Vinod for final amendments before generating the font. The whole process of designing a font was not easy at all, from researching about the font to generating the font.

My experience was fairly good and it really taught me the conventions of designing our own typeface. Not to mention, with the help of books from the library and online research that adds on to my knowledge of designing fonts. The hardest obstacle I faced is consistency, because of the nature of my font, it is very geometric so I had to make sure each letter are symmetrical and balanced.

Observation
After this project, I realized that there are so many details to comply with. The gridded construction of Helvetica makes it feel incredibly balanced and even. But Helvetica can't do everything, it can be really weak in small sizes. Shapes like "C" and "S" curls back to themselves, leaving tight apertures.

Like many neo-grotesque designs, Helvetica has narrow apertures, which limit its legibility onscreen and at small print sizes. It also has no visible difference between upper-case 'i' and lower-case 'L', although the number 1 is quite identifiable with its flag at top left.

Findings
During the whole process of this assignment, I did lots of research specifically on the classification of Helvetica. Here are a list of it:
  • Tall x-height, which makes it easier to read in smaller sizes and at distance
  • quite tight spacing between letters
  • An oblique rather than italic style, a common feature of almost all grotesque and neo-grotesque typefaces.
  • Narrow t and f.
  • Square-looking s.
  • Bracketed top flag of 1.
  • Rounded off square tail of R.
  • Concave curved stem of 7
  • Two-storied a (with curves of bowl and of stem), a standard neo-grotesque feature
The most common typeface that’s easy to confuse with Helvetica is Arial. It’s not tough to spot the difference between the two however, Arial doesn’t maintain the horizontal and vertical emphasis that Helvetica does. There is a documentary film on Helvetica including a brief history of the font through the testimonies of several professional graphic designers like, Rick Poynor and Massimo Vignelli, which I did a research on awhile ago. 

My font has a x-height of 500pt, ascender height of 695pt, descender height of -164pt and with a cap height of 619 pt. The x-height of my font is specially taller than ascender height and descender height following the original classification of Helvetica. There is an overshoot of the bowl at the baseline and the t and f are relatively narrower then the other letters also following the original classification of Helvetica. I did modification to Helvetica by cutting out parts of counters (from close to open), arms, crossbar and stems. Only small letters a and e have closed counter, the rest are open counter. 

Mr. Vinod said my fonts have slight similarity to one of Phil Baines's work and asked the class to research about him. Baines is an author, designer and a lecturer. He is a frequent contributor to the quarterly graphic design magazine Eye. The font is called "FF you can read me", it is a 1995 version of “F Can You (read me)?,” which he designed in 1991 for FUSE 1. According to Baines, “at college in 1983, I had drawn an alphabet based on earlier research by Brian Coe into how much – or how little – of each letter is needed for legibility. My font is strongly inspired by this font created by Baines.





Further references:
Online reading materials

1) Helvetica: still pulling its weights
http://www.thisbloglife.com/2017/02/helvetica-still-pulling-its-weights/

2) Helvetica
http://cargocollective.com/fontsareyourfriends/Helvetica

3) Helvetica 1956
http://www.appstate.edu/~shugar/helvetica/Helvetica.html

4) FF you can read me
https://www.fontfont.com/fonts/you-can-read-me

5) Helvetica Documentary Film 2007
http://www.imdb.com/title/tt0847817/

6) Reputations: Phil Baines
http://www.eyemagazine.com/feature/article/reputations-phil-baines

7) How to design a typeface: A step-by-step guide
http://www.digitalartsonline.co.uk/features/typography/how-design-typeface-step-by-step-guide/

8) Designing a Typeface, With Illustrator and FontLab, from Start to Finish - Part 3
https://design.tutsplus.com/tutorials/designing-a-typeface-with-illustrator-and-fontlab-from-start-to-finish-part-3--vector-3460

9) Myriad Pro
https://www.fonts.com/font/adobe/myriad/story

10) Myriad (typeface)
https://en.wikipedia.org/wiki/Myriad_(typeface)

11) Maven Pro
http://www.losttype.com/font/?name=maven

12) Frutiger (typeface)
https://en.wikipedia.org/wiki/Frutiger_(typeface)

13) Frutiger
http://www.identifont.com/similar?LY


Video materials

1)
Helvetica - Trailer

2) 
FontLab - Introduction



Books read throughout the assignment:

1)
Visual Design: Ninety‑five Things You Need to Know. 
Told in Helvetica and dingbats.
by Jim Krause

I couldn't find books with information of Helvetica in the library but I stumbled across this book. In this book, it teaches how to:

  • use grids, frames, symetry, patterns, margins, and textures to create effective layouts
  • find the golden ratio and use it to create eye-pleasing patterns and compositions
  • establish visual hierarchy in our designs through proper framing, composition, color, spacing, and type
  • navigate the color wheel to create and use custom palettes in your designs
  • ensure that what we see is really what we get when we print our work



2)
Stop Stealing Sheep & Find Out how Type Works
by Erik Spiekermann

This book covers many aspects including score of new visual examples on how to effectively communicate with type, how to look at type, work with type and many more. It shows how typeface is used in things or places like airports or newspapers. Favourite chapter: 
  • Type with a purpose. This particular chapter teaches how to match an appropriate typeface with the right task. 
  • Putting it to work. This chapter teaches simple rules of placement to create practical page layouts and also considering where type is going to live and work will determine its effectiveness.

3)
I Love Bodoni
by Unknown (not stated)

One of my favourite typeface. Bodoni. This book is not relevant to this project but I find this book very interesting which tempted me to borrow it home. I used Bodoni for my last project (Mister Babadook) so this book helped me understand more about Bodoni:

  • Designed in 1798 by Giambattista Bodoni 
  • the serif font Bodoni drew inspiration from elements of the English typeface Baskerville and the French typeface Didot. 
  • Bodoni has been used in everything from 18th century Italian books to 1960s periodicals, and early versions of the typeface are still used for fine book printing.





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I&VN
Final Assignment | Project 3: Parallax/Tunnel Book
10/6/17 Week 10 - 12/7/17 Week 15
Leanne Faye Tan | 0327020

Instructions

Portfolio (Webcomic/Tunnel Book) (40%)
Week 10 – Week 14


An undertaking of a series of Illustrations to illuminate narrative spaces and transitions that allow to demonstrate technical and conceptual abilities.

Narratives can be conveyed in many ways. Some narratives follow a traditional linear arc. Other narratives loop in time, flash forward and back, restructure sequence or employ aspect-to-aspect transitions. Some view the same incident from different perspectives. Multiple narratives can be spliced together. Events can be placed in random order. Panels can be subverted. And several narrative threads can be simultaneously told. Narratives can be poetic. They can explore internal emotions instead of external action. They can investigate a central theme. Narratives can be shaped around predetermined rules. They can be reversed, labyrinthine in nature, and involve multiple readings with ambiguous beginnings and endings.


Outcome

Based on the given narrative you are to create a series of illustration to demonstrate the passage of time that leads to the one piece or concludes it. Referring to your submitted rational, you will formulate a narrative for this passage of time and produce one out of the two following outcomes:

Fig 1.1 Tunnel Book


Fig 1.2 Webcomic


All outcomes must utilize at least 3 layers and identify 3 transitional types (Scott McCloud). The outcome may include more than one perspective point, meaning it can be viewed from back to front, right to left vice versa.


Research keywords:

Webcomic, Scott McCloud, Pop up book, hand made book, tunnel book, Webtoon


Weightage


Portfolio totals 40% of the final grades. There will be checkpoints and marks shall be awarded at the checkpoint. The total weight of this assignment is 40% of the final marks.

10 Marks for show of progress on week 10 - 11 Storytelling and storyboarding. Composition and Layers

LO1 Identify and undertake research into specific design problems or issues, and demonstrate an awareness of historical, cultural and contemporary issues.

10 Marks for show of progress on week 11 - 12 Transitions

LO5 Display evidence of creative thinking through the exploration and communication of design concepts.

20 Marks for show of progress on week 12 - 14 Creative Direction and Technical Direction. Suitability of finishing

LO2 Illustrate proficiency in the appropriate use of drawing, or other visual communication techniques in physical and/or digital environments.

LO3 Effectively use tacit making skills and/or traditional media techniques in an appropriate manner.


Note:

Though assignments may differ in category, ultimately marking criteria is based on the learning outcomes of the module. To cross reference the relationship refer to the following: 

Research and Development
LO1 Identify and undertake research into specific design problems or issues, and demonstrate an awareness of historical, cultural and contemporary issues.

Creative Direction

LO5 Display evidence of creative thinking through the exploration and communication of design concepts.

Technical Direction

LO2 Illustrate proficiency in the appropriate use of drawing, or other visual communication techniques in physical and/or digital environments.

LO3 Effectively use tacit making skills and/or traditional media techniques in an appropriate manner.


Storyline
The Story Of Heaven and Hell As Told By An Ancient Samurai

Early one morning, a little monk by the name of Jamyang was sitting deep in meditation when spotted something on the distant horizon – It was a solitary figure marching towards the monastery.

The monkey squinted his eyes trying to focus on the growing figure. As the figure marched closer and closer it appeared to be a warrior of some sort, a samurai possibly – he has two long swords hanging low and armour that was flapping stiffly in the wind.

This was a very long way for a samurai to travel. Interesting.

The monk watched as the mysterious figure drew closer. From what he could see, it appeared to be a ronin— a rogue with no master. He was a very large, brutish looking man with a long stride and a scowl on his face that was visible even from this distance. The monk waited calmly.

After some time the warrior eventually arrived, stopping just a few feet in front of the old monk and kicking up dust, his hands resting on the butts of his weapons. “Monk,” he hissed, “I have come to learn what you know about heaven and hell. Tell me everything.”

Jamyang did not reply. He waited until the ronin was about to speak again and said: “I will tell you nothing. You are a samurai with no master. You come uninvited, fail to introduce yourself and demand knowledge that you have not earned.”

The ronin’s face filling with anger. He opened his mouth to speak.

“Plus,” Jamyang said, “you smell like a thousand rancid cows. No one as putrid as you deserves any knowledge, let alone knowledge of the sacred.”

At this the warrior’s expression contorted with pain and he cried out, pulling his swords from their scabbards and raising them above his head, readying himself to issue the death-blow to this small, smug monk.

“That is hell,” Jamyang whispered.

The ronin froze, the swords trembling in the desert air. Slowly, realization dawned on him, his face beginning to drain of its colour.

There could be no clearer explanation. This wise old monk had risked his life to show him, through his own emotions, exactly what hell was. Overcome with gratitude he fell to his knees, tears welling in his eyes.

Jamyang said softly, “and that is heaven.”

~ A Spirit Science Rendition of a Traditional Zen Tale

Week 10
3 Act Structure

Fig 1.3 Sketch 

1) Early one morning, a little monk by the name of Jamyang was sitting deep in meditation when spotted something on the distant horizon – It was a solitary figure marching towards the monastery.

2) At this the warrior’s expression contorted with pain and he cried out, pulling his swords from their scabbards and raising them above his head, readying himself to issue the death-blow to this small, smug monk.

3) This wise old monk had risked his life to show him, through his own emotions, exactly what hell was. Overcome with gratitude he fell to his knees, tears welling in his eyes.


5 Act Structure

Fig 1.4 Sketch

1) Early one morning, a little monk by the name of Jamyang was sitting deep in meditation when spotted something on the distant horizon – It was a solitary figure marching towards the monastery.

2) Jamyang did not reply. He waited until the ronin was about to speak again and said: “I will tell you nothing. You are a samurai with no master. You come uninvited, fail to introduce yourself and demand knowledge that you have not earned.”
3) At this the warrior’s expression contorted with pain and he cried out, pulling his swords from their scabbards and raising them above his head, readying himself to issue the death-blow to this small, smug monk.
4) “That is hell,” Jamyang whispered.

5) There could be no clearer explanation. This wise old monk had risked his life to show him, through his own emotions, exactly what hell was. Overcome with gratitude he fell to his knees, tears welling in his eyes.


Extra Sketch

Fig 1.5 Sketch


My Pinterest board for Parallax/Tunnel Book (includes ideas & inspiration)
https://www.pinterest.com/leannejytan13/tunnel-book/


Week 12
Initial Sketches for paper cutting

Book 1 Layer 1

Book 1 Layer 2

Book 1 Layer 3

Book 2 Layer 1

Book 2 Layer 2

Book 2 Layer 3
Week 13
First Attempt (3 act structure)

after changing decision to do laser cut.

Book 1 (with 5 layers include backing)

Book 2 (with 5 layers include backing)


Book 3 (with 5 layers include backing)

Rough measurements for frame.

Week 14
Illustrator drawing for laser cut - before amendments/feedback
(in 1.0 pt strokes for easy visibility)

Book 1

Book 2

Book 3


Collation of all frames into one art board with fill
(used values to differentiate frames and also to indicate depth)

Book 1

Book 2

Book 2 


Experimenting with lights
Lights (from Ikea) attached at the back frame. 

Book 1

Book 2

Book 3

Link for where to get the LED lights - http://www.ikea.com/my/en/catalog/products/70281638/


Week 15
Illustrator drawing for laser cut - after amendments/feedback
(frames that I've made changes to)
Added trees to the right side for smoother transition

Increased the size of the monk for better composition

Added trees to left side for smoother transition

Increased the size of the ronin for better composition


Final Outcome
without lights
Book 1

Book 2

Book 3

with lights
Book 1

Book 2

Book 3


 All 3 books together


Footage


Final outcome without lights

Final outcome with lights

Before amendments without lights

Before amendments with lights



Feedback
Week 13
Feedback I received from Mr. Hafiz on my first attempt was that I needed to make amendments to transition from one book to another, especially book 1 to book 2. To do so, try to add trees at the right corner of book 1 to create smoother transition to book 2 because it seems a bit disconnected at the moment. Secondly, composition of the monk, having similar size of monk in 2 different books would be boring and there wouldn't be contrast. Lastly, experiment and try adding lights to the tunnel books.

Reflection
Experience
The story was easy to identify the 3 act structure but I had difficulty identifying the 5 act structure. Besides that, I spent a lot of time procrastinating about which medium I should use. I ended up choosing tunnel book because I personally love hands-on work. I started out decided on doing paper cutting and with the limited time left, I changed my mind about it and decided to laser cut it. The frame for the tunnel books are done in the workshop with assistance from Mr. Fendy (sorry if I spelled wrongly). Mr. Hafiz likes the first frame the most because it shows the most depth and contrast between the layers.

Findings
The material I used for my tunnel book is MDF Board, thickness 0.3mm for each frames and thickness 1.0cm for the border. Width of the size of the frames are 305mm and height is 203mm. Number of layers I did for each book is 5 including the backing. The tunnel books are in landscape orientation with a border of 15mm on all sides. For the framing, there is a 25mm gap between each layers. I used 2 pieces of A2 size MDF board with thickness 1.0cm and used 5 pieces A1 size MDF board for all layers including amendments. 

Something I need to work on is my time management, I should stop procrastinating and start doing. I decided to change from paper cutting to laser cutting because I realized cutting manually takes up more time. I am grateful that I was able to make it in time and also able to afford a little time for amendments. I am more than thankful to Mr. Jeffrey for staying back late that day until 10-11pm to assist me until I completed the lasercut. This assignment also taught me how to operate the laser cut machine and how tedious the process is.  





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